Custom Coaching · Digital · On Your Time
Sweatwith
Slay.
“Obsessed with watching people win.”
Custom fitness coaching for busy humans who want to slay their goals — fully digital, on your time. Personalized plans built around your goals, schedule, lifestyle, and vibe.
About Sweat With Slay / 02
Your new favorite hype coach.
“Slay is not a finish line. It's a mindset. Let's build something that helps you win.”
I'm AJ — certified personal trainer, nutrition coach, corporate sales professional, DJ, former athlete, and founder of Sweat With Slay. Somewhere along the way, people started calling me SlayJ. It started as a nickname from DJing and working in corporate tech sales, but it eventually became more than that.
To me, “slay” is a mindset. It means showing up with intention, going after your goals, and refusing to quit on yourself — whether that's in the gym, at work, on the dance floor, or just getting through a chaotic week.
I grew up playing sports and went on to play Division I lacrosse in college. After injuries forced me to step away from competitive athletics, I had to rebuild my relationship with fitness from the ground up. I was no longer training for a season, a coach, or a scoreboard — I was training for real life. Strength, confidence, energy, longevity, and feeling good in my own body.
I still work full-time in corporate sales, so I know what it feels like to juggle work, stress, travel, relationships, and a packed calendar while trying to prioritize your health. That's exactly why Sweat With Slay exists. My coaching is built for busy humans with real lives.
Whether you're brand new to fitness, getting back into a routine, building strength, training for a trip or event, navigating a major life transition, or just tired of starting over every Monday — I'll help you create a plan that actually fits your schedule, your goals, your equipment, and your lifestyle.
No cookie-cutter workouts. No unrealistic expectations. Just smart programming, real accountability, honest support, and a coach who is genuinely obsessed with watching people win.
Fully certified · Fully insured
Click any card to view the actual credential
NCCA-accredited Certified Personal Trainer
View cert →National Federation of Professional Trainers
Verifiable on requestCertified Nutrition Coach
View cert →Adult · Child · Infant — ASTI
View cert →Liability insurance · Fully covered
Verifiable on requestAll certifications NCCA-aligned · Verify on NASM · Cert IDs available on request
Programs & Pricing / 03
4 simple choices. one goal.
Choose the level of support that fits your life, your goals, and how much accountability you want. All programs delivered through Everfit.
Essentials
The plan. The app. The freedom.
A simple, structured fitness plan for busy people who want results without the overwhelm. Perfect for self-starters who want expert guidance, flexibility, and a clear roadmap to follow at their own pace.
- Fitness assessment & onboarding
- 1 end-of-week feedback check-in (week 1)
- Custom workout program delivered through Everfit
- Exercise demo videos
- Progress tracking + habit tracking
- Program updates every 4 weeks
- Monthly accountability check-in
- Ongoing nutrition coaching
- Messaging support & coaching calls
- Weekly accountability check-ins
- Program changes outside monthly updates
Busy professionals · Budget-conscious clients · Self-starters
Coaching
Structure, feedback, support, accountability.
More than a workout plan. Whether you're starting, restarting, or finally trying to stay consistent — Coaching gives you the guidance, accountability, and personalized support to build sustainable habits.
- Everything in Essentials, plus:
- Initial strategy + goal-setting consultation
- Fully customized program for your goals, schedule, equipment & lifestyle
- Weekly accountability check-ins
- Messaging support between check-ins
- Basic nutrition guidance & habit coaching
- Form review & exercise feedback
- Program adjustments as needed
Busy professionals · Beginners who want guidance · Frequent travelers · Anyone who wants a coach in their corner
VIP
Your coach. Your partner. Your progress. No matter what.
The highest level of Sweat With Slay coaching and support. Hands-on experience, personalized attention, direct access, and a coach fully invested in your success.
- Everything in Coaching, plus:
- Monthly 1:1 coaching session (virtual or in-person if local)
- Priority messaging support
- Weekly voice note / video / call feedback
- Advanced nutrition + habit coaching
- Lifestyle coaching: sleep, stress, recovery, routine
- Real-time program adjustments
- Event-specific coaching (weddings, vacations, races, photoshoots)
- Quarterly comprehensive progress review
- Priority scheduling + direct access
Busy executives · Frequent travelers · Clients prepping for major events · Anyone navigating big life changes
Fully Customized
Built from scratch. Priced for what you actually need.
For clients who don't fit a tier — multiple training disciplines, family / partner training, in-person blocks, event-prep camps, travel programming, or hybrid retainers. We build the scope, then quote it.
- Fully bespoke scope (training, nutrition, lifestyle, performance)
- In-person training blocks (if local) + remote programming
- Sport-specific work (lacrosse, pickleball, golf, running, etc.)
- Family / couples / partner training
- Multi-month event camps (wedding, race, photoshoot, season prep)
- On-demand programming for travel and seasons
- Pricing customized to your scope
Clients with multi-faceted goals · Couples & families · Athletes · Anyone whose life doesn't fit a tier
All plans delivered via Everfit · Workout · Fuel · Focus · Repeat
Add It On / 04
Build it your way.
Stack any of these onto an Essentials, Coaching, or VIP plan whenever you need it. Pricing & details quoted in your intake.
Train With a Friend
Bring a workout buddy onto your plan at a discounted rate. Same custom programming, shared accountability, double the dopamine.
Extra Messaging Support
Unlimited messaging access between check-ins. Faster replies, deeper coaching conversations, real-time form-check chats.
1:1 Strategy Call
60-minute deep-dive call. Goal mapping, plan-building, accountability framework. Great as a one-off or quarterly reset.
Custom Macro Build
Personalized macro & habit blueprint based on your goals, body, schedule, and travel pattern. Refreshed quarterly if needed.
Event Prep Boost
Wedding, photoshoot, vacation, reunion, race? An accelerated training + recovery block built around your event date.
Travel Week Programming
Hotel-room, bodyweight, or boutique-gym friendly workouts for the weeks you're on the road. Built around your itinerary.
Form Review Pack
Send lift videos, get back voice-noted feedback within 48 hours. Add it any time you're hitting a sticking point.
Sport Sharpen Block
Pickleball, golf, or rec-league season prep. Strength, mobility & conditioning programming built around your sport — so you don't just play, you perform.
Don't see what you need? Ask in your intake — most add-ons can be built custom for any plan.
Real Wins / 05
Real clients. real wins.
A few recent client transformations — pulled straight from the receipts. More wins live on my Instagram highlights.
8-week recomposition
Dropped body fat, built muscle, and achieved visible recomposition — leaner and stronger in 8 weeks. Shoulders +2.5" (muscle gain), waist −1.5" (fat loss).
Major shred — 16 lbs down
Down 16 pounds and 15.25 total inches in 8 weeks. Chest & shoulders −6.5", waist −3.25", hips, arms and legs all tighter. Full-body transformation.
60-year-old comeback
2x/week client, age 60. Back surgery and multiple injury limitations, plus a recent loss in the family — and still shows up. From 192 to 167 lbs. The results speak for themselves.
Two brothers, one program
1x/week training over 8 weeks. They changed their eating, sleeping, and trained 3–4x/week with my programming. Two different goals, one plan — one gained lean muscle, one cut fat.
Compare Plans / 06
Four plans. built around real life.
Choose the level of support that fits your schedule, your goals, and how much accountability you want. All programs delivered through the Everfit app — workouts, check-ins, progress tracking, habit tracking, and coaching support in one place.
Not sure? Start the intakeStill not sure which option fits? Start your intake and I'll help you choose the best level of support.
Join Everfit / 04
Your coach. in your pocket.
All Sweat With Slay programming lives inside the Everfit app — the same coaching platform trusted by thousands of athletes. Download, tap the invite link, and start training in under 60 seconds.
- Video demos for every exercise
- In-app messaging with your coach
- Calendar + workout tracking
- Custom macros & habit goals
Invite code: Q9TTSYVZYA
FAQ / 07
Got questions?
The most common things people ask before signing up. Not seeing yours? DM me on Instagram or drop it in the intake.
Start your intake →Nope. Every program is built around your equipment access. Whether you've got a full commercial gym, a Peloton + a pair of dumbbells, or just bodyweight in a hotel room — we'll make it work. Tell me what you've got in your intake and I program around it.
That's literally why this exists. I work full-time in corporate sales and travel a lot myself — so travel programming is baked into how I coach. You can also add the Travel Week Programming add-on for fully custom workouts the weeks you're on the road.
An app gives you a workout. Sweat With Slay gives you a coach. Programming is custom, accountability is real, and I'm in the app messaging with you. The Everfit platform is just the delivery mechanism — the coaching is 1:1.
Absolutely. Essentials and Coaching are both perfect for beginners. I'll start you with foundational movement patterns, give you video demos for everything, and progress you based on how your body adapts — not some random template.
Yes. All plans are month-to-month with no long-term commitment. You can pause, cancel, or switch tiers whenever you need to. Most clients stay because they want to — not because they have to.
Yes — I'm a Certified Nutrition Coach. Coaching tier includes basic nutrition guidance and habit coaching; VIP includes advanced. For a fully built-out macro and habit blueprint, you can also add the Custom Macro Build add-on.
Most clients feel a difference in 2-3 weeks (energy, sleep, mood, gym confidence). Visible body composition changes typically show in 8-12 weeks with consistent training and nutrition. Performance metrics (strength, conditioning) usually move first.
Not at all. The brand voice leans bold and feminine, but the coaching is for anyone serious about the work. Honestly, many of my first clients were men — busy professionals, weekend athletes, and guys getting back into the gym after a long break. If you're committed and aligned with the vibe, you're in.
I'm NASM CPT certified, NFPT certified, a Certified Nutrition Coach, and I have a Bachelor's in Business Administration. I coached at a big-box commercial gym, was a Division I lacrosse athlete, and I still work full-time in corporate sales — so I understand the busy-human grind.
Yes, easily. Most clients start with Coaching, then either step up to VIP when they want more hands-on support, or drop to Essentials once they've built rock-solid habits. We adjust as your life changes.
Contact / 08
Tell me what you're chasing.
Two ways to start: send a quick message if you just want to chat, or jump straight into the full intake if you're ready to roll.
Just a quick note?
Not ready for the full intake? Send a quick message and I'll get back to you.
“Slay is not a finish line. It's a mindset.”
Ready to commit? start here.
The full Sweat With Slay intake takes about 5 minutes. Covers your goals, training history, schedule, equipment, and lifestyle so I can build your plan and recommend the right tier.
Follow Along / 07
Off the grid. on the gram.
Daily drops — workouts, mindset notes, behind-the-scenes. The vibe lives on Instagram.